XTD Resets Its Course, Officially Rebrands As Motio

We’re extremely excited to announce that Motio has launched today, the new name for XTD, marking the next stage in our evolution.

From today, Out-of-Home media company XTD has officially changed its name to Motio Limited (ASX:MXO); and we’re looking forward to solidifying our place as a leader in the Place Based media and Location Intelligence sector.

The change was approved by shareholders at our Annual General Meeting last Friday, the name change supports our diversification strategy and the evolving of our core business of Place Based Media. Motio’s growth ambitions have been well documented this year – launching a market facing media company of the same name led by Jack Mortlock, accelerating the combination of media, content, customer experience, data and technology integration to develop and grow our environments.

Our CEO and Managing Director of Motio, Adam Cadwallader, said the name Motio represented movement and pays a genuine respect to the people who are committed to its growth.

“The hard work and dedication of our small, but very committed team over the past twelve months revealed clear demand for advertisers to invest in our sectors for relevance, brand safety and targeting layered with a genuine thirst from landlords looking for more than a cheque or some heat maps from their Wi-Fi provider,” he said.

“We are creating scaled media and data led micro-environments in the Sports and Leisure, Health and Wellness and On-The-Go Retail, replicating the same tech and approach as ‘smart cities’ or ‘precincts’ with scale, customisation and flexibility.”

“Whilst these elements are operating independently today, we are pioneering the ability to bring these parts together providing intelligence to our property partners, advertisers and importantly making our environment customer focussed and friendly.”

Motio now owns digital place-based networks across Australia in Health, Sports and Leisure, represents Swift Media’s Health & Wellness network, and Engagis’ Caltex Petro Retail network.

We also operate Digital-Out-Of-Home content company, Enormity and have recently announced the development of its data and analytics platform, CLIX.

Additionally on the ASX, we last week closed our share price at $0.073, a 332% Year On Year share price increase (13/11/20 vs 13/11/20 $0.022) – and a 507% Market Capitalisation increase to date.

The business also had a 164% EBITDA increase Year On Year (FY2020 vs FY2019).

Learn more about our networks here, or get in touch with us today to see how we can help boost your business.

Case Study: Bringing Sport Back With Rebel

Throughout 2020, one of the big casualties of COVID-19 has been sport. Between strict social distancing laws and a general fear about the disease, sports of all varieties have struggled.

This wasn’t too different with our MotioPlay network, with over 70% of our venues closing – causing extreme financial and emotional stress for not only our owners, but the thousands of players that frequently play social sports.

The sports played in our locations are all about connecting with friends through a common passion of being active and playing for fun. These centres being closed compounded the social isolation that COVID-19 caused.

So as restrictions slowly start to ease this year, Rebel Sport ran a national campaign letting people that sport was coming back, and in a big way.

In our MotioPlay environments, we reach a huge community of active lifestylers every week. It’s the melting pot of sport, friends and community – a place where people come to be competitive, but more importantly; have fun. It’s really more about the banter and laughs – than ability.

The Rebel  campaign aimed to inspire, with strong visuals of iconic sporting environments – including pools, grasslands and sporting fields. All with the short, yet powerful tagline Sport Is Calling. Simple, yet emotive.

The campaign was Rebel’s first on our MotioPlay network, and Motio COO, Michael Johnstone, said the campaign was smart and effective – as sporting venues started to open up post restrictions relaxing.

“This campaign delivered a timely message in a hyper relevant environment,” he said. “A strong and simple tagline, complimented by multiple background images made it a perfect piece of creative for our Motio Play digital network. The client tailored creative execution based on location of our centres and the sports played to increase relevance a cut through.”

On the back of restrictions easing, we’ve experienced a strong bounce back in our Play venues; as players see their weekly game as a chance to reconnect with friends. So we’re continually proud of delivering campaigns like this for Rebel, which effectively drove timely messaging with relevant environments; and therefore providing true engagement.

MotioPlay is a true integrated digital marketing environment with Digital Displays, High Impact Banners and Online Offerings. The network gives your brand the ability to engage, entertain and influence in a high energy, high paced and fun environment.

You can learn more about our MotioPlay network here, and get in touch with us to learn how your brand can get involved.

Case Study: Standing With Diabetes Sufferers During COVID-19

This year has thrown up a tonne of challenges – at all of us, in so many different ways. And for sufferers of diabetes, COVID-19 has manufactured some particularly tough hurdles.

So to kick off our MotioHealth network back in July, we teamed up with Diabetes Australia and their agency Scout, to launch a national campaign on the illness. With 1.2 million Australians diagnosed with diabetes in 2018, this was something we really cared about.

In a TVC adapted campaign run during National Diabetes Week, the campaign aimed to show how sufferers face so many day-to-day decisions due to the condition.

Add in a global pandemic, and an already stressful life becomes even more pressurised. An increased risk of COVID-19 related illness meant a deeper struggle with mental health issues and challenges, for those diagnosed with diabetes.

So the focus for us was to let our MotioHealth audience know just how tough people with diabetes were going, and that the condition really is relentless.

Our General Manager, Jack Mortlock, noted how the campaign was important to get into venues that would appreciate the message.

“This partnership is a great example of Motio’s vision to help Australian organisations drive better health outcomes through effective communications,” he said.

“Especially in trusted environments, where there are multiple moments of influence.”

Diabetes Australia’s Policy and Programs Director, Taryn Black, was also enthused by the campaign – saying it was the perfect campaign to launch MotioHealth in practices and venues around Australia. We couldn’t agree more.

“Scout Frontier and Diabetes Australia is excited to be partnering with Motio for National Diabetes Week in a media first,” she said.

“It’s really fitting that such an important health initiative will be the first campaign to run on Motio’s expansive Health Network within General Practices around Australia.”

Our CEO Adam Cadwallader, also spoke about why the shear scale of MotioHealth was important for the campaign.

“Our network reaches well over three million Australians every month across health and wellness environments, meaning this important campaign is an important boost in fighting one of Australia’s most preventable killers that is so very prevalent in our industry,” he said.

“It was important for us to help support this message however we could, and we’re so thrilled with how we were able to adapt the TVC for our screen.”

We can’t wait to work with other NFPs, charities and organisations promoting important messages that impact so many. Visit Diabetes Australia today to find out more about the illness, and how you can show your support, too.

You can learn more about our MotioHealth network here, and get in touch with us to learn how your brand can get involved.

This announcement was originally published on Adnews and B&T.