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Motio To Acquire oOh!media’s Café And Venue Digital Place Based Networks

Motio Limited (ASX:MXO or “Motio”) has today announced it has entered into binding terms to acquire oOh!media’s Café and Venue Digital Place Based networks for $2.35M under a vendor financing facility provided by oOh.

In a milestone moment for Motio, the two networks comprise of over 450+ locations reaching crucial audiences in long dwell time environments. These locations comprise of Cafés in CBDs and key urban locations – as well as digital displays in landmark licensed Venues Australia wide. The deal is pivotal to Motio’s continued growth and expansion in the Digital Place Based and Audience Experience sector – which it continues to develop and lead.

Motio’s growth has been driven by it’s existing, focussed, and professional team committed to high quality media sales growth as well as a specific focus on assisting our commercial partners to engage their customers to create world class audience experiences. The Motio team will work with counterparts at oOh! to complete the integration of the two networks over January and February including displays, Wi-Fi and commercial agreement changes in readiness for completion on March 1, 2023.

Adam Cadwallader, CEO at Motio:

“Motio is setup and ready to take on additional networks. These two channels are especially significant with a number of us at Motio having worked previously on the build and development of both Café and Venue. We are very excited to have them join the Moto portfolio. Our continued focus in developing the Digital Place-Based & Audience Experience sector will be further enhanced with these networks and Motio is right sized to operate them with minimal impact or additional investment required in our team and operational infrastructure.”

“We will ensure these networks are ready for programmatic revenue from day one and our team will be in market from January to ignite media sales from March 2023 and beyond. Our systems, technology and people are ready and enthused for this next stage of Motio’s growth”

At completion, Motio will own and operate over 1,500 digital displays across 1,000+ locations nationally. These networks reach in excess of 1.5 million unique Australian’s every week regardless of their other media consumption.

 

Media & Investor Relations

Adam Cadwallader
Managing Director
Motio Limited
adam@motio.com.au

Motio Acquires Sports Software Platform Spawtz, Ready To Take On The High-Growth Indoor Sporting Sector

Indoor Cricket, Basketball, Netball and of course Futsal are some of the fastest-growing sports worldwide with Australia amongst the highest take up of indoor sports globally. The sporting centres, leagues and associations have followed suit by upping their own game in terms of organisation and professional administration – with Liquid Thinking’s Spawtz Software platform contributing significantly to this improved operator and player experience.

Early this morning, Motio signed a deal to acquire 100% of Liquid Thinking Limited, owner of the Spawtz, which is operated in Australia by Motio under license. While based in the United Kingdom, Liquid Thinking additionally operate in South Africa and New Zealand and are eyeing expansion in other markets.

The Liquid Thinking team has developed a robust software, data infrastructure system used by nearly 1,000 sporting venues, interacting with over 750,000 active players across these markets. As a result, Liquid Thinking are a rich data source. This plays a critical role for Motio’s wider media business providing comprehensive insights and live data sets into ‘active lifestylers’ across Australia, and now in other markets as well. This data informs Motio’s Audience Experience platform, online and out-of-home programmatic and offers valuable direction for brands looking to engage with an ever-growing active sporting audience across Australia.

The Spawtz Software platform delivers a market-leading, end-to-end player registration, competition management and payment features – with the software developed around 10 years ago by players, for players. A sophisticated platform that is also integrated into Motio’s Digital Media Displays in centres Australia-wide, Spawtz has delivered a connected experience from ‘couch to court’. Allowing players to see game information on displays, while also allowing brands to interact, as well as providing centres the ability to directly communicate with players – creating an uncomplicated and seamless experience for players on and off court.

The Spawtz arsenal includes features like individual player and full team registration, comprehensive league management, live scoreboards, and online payments, it has revolutionised a sector of the indoor, grass roots and amateur sports industries across international locations.

The indoor sports, leagues and associations (all customers of Spawtz) have also seen an evolution of ownership including a shift towards professional management, improved operations, and enhanced customer experience as a result. The Shared Payments (splitting fees between participating players) and Automated Weekly Payments (full season payments automatically paid weekly) have been of significant popularity, with venues and associations able to easily streamline transactions with ease – fostering a more positive experience for players, and venue owners.

The acquisition serves as a powerful and significant marker for Motio, as they evolve their indoor sporting Audience Experience offering – providing centre and association operators with a considerable suite of products and features at their fingertips. It will provide Motio with continuing opportunity to broaden operations in Australia, as well as deepen its footprint across international markets.

Michael Johnstone, Chief Operating Officer at Motio:

“This acquisition, some might say, was inevitable given the long-term commercial relationship Motio has with Liquid Thinking and the obvious benefit that the acquisition provides in terms of margin flow through. Developing our relationship with them [Liquid Thinking] to a management and leadership role with our existing collaborative strength under one roof, albeit it from the UK, provides a fresh new set of opportunities. We are excited about the growth possibilities that this acquisition presents in Australia and international markets”.

The acquisition will also provide Motio the opportunity to expand its payments offering and provide valuable Business Development leadership to grow the business. Motio will apply its successful sales and professional management across the Liquid Thinking products, allowing the Liquid Thinking team to focus on Product Development and Growth.

Media & Investor Relations for the Liquid Thinking Acquisition

Michael Johnstone  
Chief Operating Officer
Motio Limited
michael@motio.com.au