Motio Acquires Swift’s Medical Channel, With Its Network Set To Increase By 5x

Motio has grown again! Announcing this morning it has acquired Swift Media’s Health & Wellbeing company, Medical Channel Pty Ltd. The move is set to transform the Motio Health network, increasing its existing footprint by over five times, significantly expanding its network and driving an injection of quality in this important Digital Place-Based sector.

The acquisition is pivotal in Motio’s strategy to lead the Digital Place-Based & Location Intelligence media sector, specialising in the health & wellbeing category, leveraging scale, incumbency, and a focus on technological development.

The move also provides significant commercial scale for Motio’s Health network, with Medical Channel enabling a further extension to Motio’s programmatic focus – that is already operating across its Play and Health networks.

The past year has been an unlikely and impressive period of growth for the business, with Motio expanding into a strong competitive position in the Digital Place-Based market since acquiring Adline Media and oOh! Media’s ‘mega medical centre’ display network in January and April last year (respectively).

Motio’s growing Digital Place-Based media business is driven by a committed focus to media sales, content, utility-based enhancements, audience measurement and first party data.

July will see the Swift Health & Wellbeing business (Medical Channel Pty Ltd) re-launched as Motio Health in combination with Motio’s existing ‘mega medical centre’ display network. This will incorporate a comprehensive refresh across the newly acquired business, upgrading key sites with the latest hardware and software components to improve and augment the value proposition for commercial partners and advertisers. Motio will also undertake an evolution of Medical Channel’s content program through its content and creative company, Enormity.

Adam Cadwallader, Motio CEO, commented:

“Our focus on leadership in the Digital Place Based Media & Customer Location Intelligence sector will be significantly accelerated with the acquisition of Medical Channel – health & wellbeing is a strong sector for Motio to build and lead,”

“This deal will provide further reach, scale and impact for our Motio Media business, as we continue to enhance our ownership position in the Digital Place Based sector.”

Michael Johnstone, Motio COO, commented:

“The addition of Medical Channel to our already significant portfolio will drive stronger, brand-safe, content enhanced environments underpinned by technology and data.”

Pippa Leary, Swift Media Limited CEO, commented:

“This deal is a natural extension of our existing sales representation partnership with Motio. Motio has recognised our vision and the hard work that the Swift team has already invested. The company has both the capability and experience to see the business through to the next stage of success,”

“Swift is delighted to be able to maintain an indirect presence in this growth market, retaining a significant equity stake in Motio and looks forward to the business increasing value for Swift’s shareholders.”

The re-launch of the Motio Health network will perfectly complement Motio Play (indoor and online sporting environments) and Motio Go (retail-petro-convenience), while the wider business will continue to explore growth opportunities in the Digital Place-Based market.

Additionally, the company’s internal sales brand, Motio Media, was launched on 1 July 2020 – and representation partnerships were agreed with Ampol Digital Screen Network, as well as Swift Health & Wellbeing last year.

For more information, head to our Results & Reports page and see our Investor Presentation for March 2021.

For Media Inquiries:

Adam Cadwallader
0419 999 867
adam@motio.com.au

Gordon D’Mello
0433 179 068
gordon@enormity.com.au

Motio Announces Half Year Results, On Track To Deliver Growth Mission By Mid-2021

Despite all the challenges of COVID in the past six months, Motio has announced a very positive start to the 20-21 financial year.

In an official release to the ASX, CEO Adam Cadwallader, announced that the company had hit an underlying EBITDA of $301,177 whilst establishing the foundations to transition and scale the business in a challenging trading period.

“(It’s a) testament to a tremendous team effort – I am quietly optimistic about the outlook for our business in the second half – we are in a strong cash position, debt free and continue to be encouraged around future possibilities,” he said.

During the half, Motio undertook a successful capital raise, which ultimately strengthened our financial position and enabled investment in our business. We are now configured for growth, and we’re ready to pursue the opportunities that are emerging as the market regains confidence.

In addition, our audiences across Motio Health, Play and Go channels are continuing to strengthen as Australia builds confidence again in the advertising and media sector.

This has enabled Motio Media to continue to grow with the investment in the team well founded. Both Local and National sales are continuing to swell and programmatic revenues continue to show promise. The Software and Payments business offers an exciting addition to our future in the Motio Play business, and whilst early, customer feedback has been positive.

We are also working with our partners to ensure our transition away from the Rail sector is successful and seamless. We’re confident and on track as a business to deliver on our growth mission and diversify the business by mid-2021.

Cadwallader also noted crucial shareholder support during the half, for helping the business build on growth.

“I really want to thank our shareholders for continuing to help Motio grow,” he said.

“I am very pleased with the shareholder value that has been realised over the past 6 months,”

Our positive performance this half would not have been possible without the strong support of our Rail partners and suppliers, our team members and the Government stimulus that allowed Motio to pursue its goals and continue to deliver on its mission. We thank all involved for your ongoing support, and hope to share more positive news in a few months time.

For Media & Investor relations:

Adam Cadwallader
Chief Executive Officer
Motio Limited
adam@motio.com.au

Motio Names Harley Grosser As Non-Executive Director

Today marks a significant milestone in the progress of Motio and its strategic development with the appointment of Motio’s largest shareholder, Harley Grosser, to the Board.

Harley Grosser is the Founder of Capital H Management, a Sydney based specialist small cap funds management company, and the manager of the Capital H Inception Fund. Mr Grosser also has experience working at firms such as Bligh Capital and Pie Funds Management.

Welcoming Mr Grosser to the Board, Motio Chair Justus Wilde noted the expertise Mr Grosser will bring – his valued experience in the micro-cap environments and contribution to the overall strategic vision for Motio.

“Mr Grosser’s ability to identify investment opportunities in their hyper growth phase created a natural alignment between his ambitions and Motio’s current business progression and we are enthused to have his energy, focus and guidance,” Mr Wilde added.

Mr Grosser also mentioned that he was excited to be working closer with the direct Motio team.

“We identified in Motio a high quality and energetic team executing on an attractive opportunity to build the leading place-based media business in Australia from the ground up,” he said.

“I’m excited to be working closely with Adam and his team to execute on this vision.”

Capital H is an active investor that endeavours to add value to its investments and has a successful track record of identifying growth companies early in their development. Since founding Capital H Inception Fund has delivered a 34% CAGR at 31st December 2020[1].

“Harley is future thinking, well researched and more than a person just to watch,” Mr Wilde added.

The growth and traction Grosser has gained over the early years of his career is inspiring to the Motio team and highlights his value to the business.

This announcement has been authorised by the Board of Motio Limited.

For Media & Investor relations:

Adam Cadwallader
Chief Executive Officer
Motio Limited
adam@motio.com.au