This year has thrown up a tonne of challenges – at all of us, in so many different ways. And for sufferers of diabetes, COVID-19 has manufactured some particularly tough hurdles.
So to kick off our MotioHealth network back in July, we teamed up with Diabetes Australia and their agency Scout, to launch a national campaign on the illness. With 1.2 million Australians diagnosed with diabetes in 2018, this was something we really cared about.
In a TVC adapted campaign run during National Diabetes Week, the campaign aimed to show how sufferers face so many day-to-day decisions due to the condition.
Add in a global pandemic, and an already stressful life becomes even more pressurised. An increased risk of COVID-19 related illness meant a deeper struggle with mental health issues and challenges, for those diagnosed with diabetes.
So the focus for us was to let our MotioHealth audience know just how tough people with diabetes were going, and that the condition really is relentless.
Our General Manager, Jack Mortlock, noted how the campaign was important to get into venues that would appreciate the message.
“This partnership is a great example of Motio’s vision to help Australian organisations drive better health outcomes through effective communications,” he said.
“Especially in trusted environments, where there are multiple moments of influence.”
Diabetes Australia’s Policy and Programs Director, Taryn Black, was also enthused by the campaign – saying it was the perfect campaign to launch MotioHealth in practices and venues around Australia. We couldn’t agree more.
“Scout Frontier and Diabetes Australia is excited to be partnering with Motio for National Diabetes Week in a media first,” she said.
“It’s really fitting that such an important health initiative will be the first campaign to run on Motio’s expansive Health Network within General Practices around Australia.”
Our CEO Adam Cadwallader, also spoke about why the shear scale of MotioHealth was important for the campaign.
“Our network reaches well over three million Australians every month across health and wellness environments, meaning this important campaign is an important boost in fighting one of Australia’s most preventable killers that is so very prevalent in our industry,” he said.
“It was important for us to help support this message however we could, and we’re so thrilled with how we were able to adapt the TVC for our screen.”
We can’t wait to work with other NFPs, charities and organisations promoting important messages that impact so many. Visit Diabetes Australia today to find out more about the illness, and how you can show your support, too.