Digital Place-Based & Audience Experience media company Motio has announced that more than three million Australian patients can now visit a medical centre offering its fully digitized waiting room experience – taking some of the pain out of the 80 million long, tedious hours Aussies spent in their doctor’s waiting room in 2021 – with an average wait time of 30 minutes.
Led by a comprehensive focus on practice communication, messaging and compelling content, Motio’s new digitised audience experience platform is already available to medical centres nationwide, offering high-quality information, communication and entertainment to 3.2 million patients each month.
The platform has already become a critical resource for medical centres, as it crucially solves three pressing problems for medical centres:
– Provides an instant communication channel with patients, removing the need for posters, leaflets and brochures scattered around the centre
– Better informs patients by delivering precise practice messaging like wait times, practicing doctors and appointment booking
– Elevates the waiting room experience by offering high-quality, beautiful content including live AAP news, game-based trivia and content that digitises tired, traditional waiting room entertainment sources like newspapers and magazines
Motio’s Health network also creates a new earning channel for medical centres, with the business entering revenue share deals with practices – for any advertising that is delivered on the platform.
Targeting The Right Audience
Motio’s access to the highest quality first party, anonymised data sets, sourced directly from practices and supported by Federal Government data, has enabled advertisers to buy through major Digital Out of Home programmatic channels and Motio is connected to agency demand side platforms through Vistar, Hivestack and also Broadsign Reach.
Our anonymised data provides detailed demographic information as well as postcode origin. This data, when aligned with third party sources, gives us critical insights on audience.
Although there are some 158 million GP visits per year, our data tells us that most of that audience are seniors, young mothers with children as well as women with pre-natal and post-natal appointments.
Adam Cadwallader, Motio CEO, said:
“Medical centres and frontline workers have played a crucial role in keeping our communities safe during COVID, and now in the COVID-era, by delivering millions of vaccinations to Australians in an incredibly short time frame,”
“That’s why we’re extremely excited about our patient experience platform, and the role it plays in digitising medical practices that are fast becoming more complex, dynamic environments,”
“With many ultra-sized medical centres already signed up to the platform, which are around five times larger than a standard medical centre, it means we are reaching one in every four people visiting their GP – and we have their attention for a considerable amount of time.”
With millions of Australians set to receive their COVID booster vaccinations in the year ahead, the medical centre is set play a strategic role in making sure Australians are as well informed as possible about COVID and other health issues.