Motio Revolutionizes The Medical Practice Waiting Room Experience

Digital Place-Based & Audience Experience media company Motio has announced that more than three million Australian patients can now visit a medical centre offering its fully digitized waiting room experience – taking some of the pain out of the 80 million long, tedious hours Aussies spent in their doctor’s waiting room in 2021 – with an average wait time of 30 minutes.

Led by a comprehensive focus on practice communication, messaging and compelling content, Motio’s new digitised audience experience platform is already available to medical centres nationwide, offering high-quality information, communication and entertainment to 3.2 million patients each month.

The platform has already become a critical resource for medical centres, as it crucially solves three pressing problems for medical centres:

Provides an instant communication channel with patients, removing the need for posters, leaflets and brochures scattered around the centre

Better informs patients by delivering precise practice messaging like wait times, practicing doctors and appointment booking

Elevates the waiting room experience by offering high-quality, beautiful content including live AAP news, game-based trivia and content that digitises tired, traditional waiting room entertainment sources like newspapers and magazines

Motio’s Health network also creates a new earning channel for medical centres, with the business entering revenue share deals with practices – for any advertising that is delivered on the platform.

Targeting The Right Audience

Motio’s access to the highest quality first party, anonymised data sets, sourced directly from practices and supported by Federal Government data, has enabled advertisers to buy through major Digital Out of Home programmatic channels and Motio is connected to agency demand side platforms through Vistar, Hivestack and also Broadsign Reach.

Our anonymised data provides detailed demographic information as well as postcode origin. This data, when aligned with third party sources, gives us critical insights on audience.

Although there are some 158 million GP visits per year, our data tells us that most of that audience are seniors, young mothers with children as well as women with pre-natal and post-natal appointments.

Adam Cadwallader, Motio CEO, said:

“Medical centres and frontline workers have played a crucial role in keeping our communities safe during COVID, and now in the COVID-era, by delivering millions of vaccinations to Australians in an incredibly short time frame,”

“That’s why we’re extremely excited about our patient experience platform, and the role it plays in digitising medical practices that are fast becoming more complex, dynamic environments,”

“With many ultra-sized medical centres already signed up to the platform, which are around five times larger than a standard medical centre, it means we are reaching one in every four people visiting their GP – and we have their attention for a considerable amount of time.”

With millions of Australians set to receive their COVID booster vaccinations in the year ahead, the medical centre is set play a strategic role in making sure Australians are as well informed as possible about COVID and other health issues.

ENDS

Media Contact

Adam Cadwallader
adam@motio.com.au
Managing Director
Motio Limited

Motio Wins 4-Year Exclusive Contract With Australia’s Largest Medical Centre Network

Motio (ASX:MXO) has continued to drive its product leadership position in the Health & Wellbeing sector winning the exclusive media and content rights to Australia’s largest medical centre network, IPN Pty Ltd which operates in 150+ Health & Wellbeing environments across Australia.

Motio says IPN’s size, coverage and commitment to patient engagement has made it the perfect partner as it continues to develop its Audience Experience platform which encompasses engaging, location-based content, centralised communication for the practices and a high quality, trusted environment for brands to advertise at the right time, place and with relevant intent.

Adam Cadwallader CEO of Motio said “we have been working with IPN to integrate with its customer experience model and are now ready to roll out across its extensive group of centres. As well as the provision of Health and Information based content, IPN will have direct access to its part of the Motio network to communicate key messaging across the entire group or even down to a single location. The Motio Platform allows IPN to communicate up to the minute health information right through to the marketing of allied services available across the IPN network.”

Michael Johnstone, COO of Motio said “this is a very exciting addition to our Digital Place-Based network. Being chosen by the IPN team to deliver a key part of their in-practice experience is very humbling. The increasing need and benefit of Digital Place-Based Based media and communication within this sector has seen an upward trend in demand for content, information and communication.”

The agreement sees Motio continue to evolve its Digital Place-Based and Audience Experience strategy across the Health & Wellbeing sector with IPN further adding to its scale and audience reach. Motio will begin rolling out across IPN Medical Centre locations across Australia with the first deployment and other emerging platforms planned for December.

Motio acquired Medical Media in April this year from Swift Media (ASX:SW1) and last year acquired oOh!’s Health & Wellbeing network and will be adding the IPN network to its Ultra, Large & Community scale Health & Wellbeing locations Australia wide.

Media Contact

Adam Cadwallader
Managing Director, Motio Limited
0419 999 867
adam@motio.com.au

Case Study: Standing With Diabetes Sufferers During COVID-19

This year has thrown up a tonne of challenges – at all of us, in so many different ways. And for sufferers of diabetes, COVID-19 has manufactured some particularly tough hurdles.

So to kick off our MotioHealth network back in July, we teamed up with Diabetes Australia and their agency Scout, to launch a national campaign on the illness. With 1.2 million Australians diagnosed with diabetes in 2018, this was something we really cared about.

In a TVC adapted campaign run during National Diabetes Week, the campaign aimed to show how sufferers face so many day-to-day decisions due to the condition.

Add in a global pandemic, and an already stressful life becomes even more pressurised. An increased risk of COVID-19 related illness meant a deeper struggle with mental health issues and challenges, for those diagnosed with diabetes.

So the focus for us was to let our MotioHealth audience know just how tough people with diabetes were going, and that the condition really is relentless.

Our General Manager, Jack Mortlock, noted how the campaign was important to get into venues that would appreciate the message.

“This partnership is a great example of Motio’s vision to help Australian organisations drive better health outcomes through effective communications,” he said.

“Especially in trusted environments, where there are multiple moments of influence.”

Diabetes Australia’s Policy and Programs Director, Taryn Black, was also enthused by the campaign – saying it was the perfect campaign to launch MotioHealth in practices and venues around Australia. We couldn’t agree more.

“Scout Frontier and Diabetes Australia is excited to be partnering with Motio for National Diabetes Week in a media first,” she said.

“It’s really fitting that such an important health initiative will be the first campaign to run on Motio’s expansive Health Network within General Practices around Australia.”

Our CEO Adam Cadwallader, also spoke about why the shear scale of MotioHealth was important for the campaign.

“Our network reaches well over three million Australians every month across health and wellness environments, meaning this important campaign is an important boost in fighting one of Australia’s most preventable killers that is so very prevalent in our industry,” he said.

“It was important for us to help support this message however we could, and we’re so thrilled with how we were able to adapt the TVC for our screen.”

We can’t wait to work with other NFPs, charities and organisations promoting important messages that impact so many. Visit Diabetes Australia today to find out more about the illness, and how you can show your support, too.

You can learn more about our MotioHealth network here, and get in touch with us to learn how your brand can get involved.

This announcement was originally published on Adnews and B&T.