Motio Transforms Its Business And Delivers On Its Promise To Shareholders

Today, Motio Limited (ASX:MXO) posted an EBITDA result of 1.491M and have delivered on the promise to shareholders replacing the revenue of its Cross Track business by the end of its contracted period with Queensland Rail and Metro Trains Melbourne.

Just over a year ago, Motio Limited, then known as XTD, launched it’s own Digital-Place-Based media business acquiring Adline media and oOh!’s Healthcare network. Nine months later, they acquired Swift’s Health & Wellbeing network, Medical Channel Pty Ltd emerging as a frontrunner in the Healthcare sector.

CEO, Adam Cadwallader said “we have transformed the business despite the current market conditions. The team is genuinely excited about our purpose, growth and breaking new ground as we fuse together media with real, credible, and sustainable utility to benefit the Motio audiences and commercial partners. Brands want to ensure they make sense to the people that are engaging with Motio’s displays and we have spent considerable time developing quality 1st party data that underpins this with precision.”

Motio operates digital display networks and software solutions across Indoor Sports and Leisure, major Health & Wellbeing locations also has the exclusive rights to the Ampol-On-The-Go-Retail digital display networks. Motio has taken an innovative approach to its commercial property partnerships as well as providing greater flexibility to advertisers than legacy players in out-of-home. COO of Motio, Michael Johnstone said “as well as traditional agency sales we have connected to all of the major programmatic out-of-home players and established a very successful local sales approach, it’s working very well”.

As well as media, Motio has spent the past 12 months working on the customer experience aspect of its networks and now provides technology to solve solutions that have been handled by notice boards and posters on walls. Cadwallader added “sometimes this is as simple as reminding people to wach their hands or integrating elegant solutions such as advising how long people will be waiting to see their doctor. The operators of these locations want to be able to do this seamlessly and Motio is making this possible. Customers want engaging communication that is relevant to their location, culture and language. We know people are looking to our displays for information and entertainment beyond their device”

Motio’s EBITDA plus extraordinary items (share based payments and project evaluation fees) is $1.806M and the cash and cash equivalents as at 30 June, 2021 totalled $4,500,946 (2020: 1,644,942). Its Net asset position as at 30 June 2021 was $8,406,641 (2020: $3,264,743).

Contact Information

Adam Cadwallader
0419 999 867
adam@motio.com.au

XTD Resets Its Course, Officially Rebrands As Motio

We’re extremely excited to announce that Motio has launched today, the new name for XTD, marking the next stage in our evolution.

From today, Out-of-Home media company XTD has officially changed its name to Motio Limited (ASX:MXO); and we’re looking forward to solidifying our place as a leader in the Place Based media and Location Intelligence sector.

The change was approved by shareholders at our Annual General Meeting last Friday, the name change supports our diversification strategy and the evolving of our core business of Place Based Media. Motio’s growth ambitions have been well documented this year – launching a market facing media company of the same name led by Jack Mortlock, accelerating the combination of media, content, customer experience, data and technology integration to develop and grow our environments.

Our CEO and Managing Director of Motio, Adam Cadwallader, said the name Motio represented movement and pays a genuine respect to the people who are committed to its growth.

“The hard work and dedication of our small, but very committed team over the past twelve months revealed clear demand for advertisers to invest in our sectors for relevance, brand safety and targeting layered with a genuine thirst from landlords looking for more than a cheque or some heat maps from their Wi-Fi provider,” he said.

“We are creating scaled media and data led micro-environments in the Sports and Leisure, Health and Wellness and On-The-Go Retail, replicating the same tech and approach as ‘smart cities’ or ‘precincts’ with scale, customisation and flexibility.”

“Whilst these elements are operating independently today, we are pioneering the ability to bring these parts together providing intelligence to our property partners, advertisers and importantly making our environment customer focussed and friendly.”

Motio now owns digital place-based networks across Australia in Health, Sports and Leisure, represents Swift Media’s Health & Wellness network, and Engagis’ Caltex Petro Retail network.

We also operate Digital-Out-Of-Home content company, Enormity and have recently announced the development of its data and analytics platform, CLIX.

Additionally on the ASX, we last week closed our share price at $0.073, a 332% Year On Year share price increase (13/11/20 vs 13/11/20 $0.022) – and a 507% Market Capitalisation increase to date.

The business also had a 164% EBITDA increase Year On Year (FY2020 vs FY2019).

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