XTD Resets Its Course, Officially Rebrands As Motio

We’re extremely excited to announce that Motio has launched today, the new name for XTD, marking the next stage in our evolution.

From today, Out-of-Home media company XTD has officially changed its name to Motio Limited (ASX:MXO); and we’re looking forward to solidifying our place as a leader in the Place Based media and Location Intelligence sector.

The change was approved by shareholders at our Annual General Meeting last Friday, the name change supports our diversification strategy and the evolving of our core business of Place Based Media. Motio’s growth ambitions have been well documented this year – launching a market facing media company of the same name led by Jack Mortlock, accelerating the combination of media, content, customer experience, data and technology integration to develop and grow our environments.

Our CEO and Managing Director of Motio, Adam Cadwallader, said the name Motio represented movement and pays a genuine respect to the people who are committed to its growth.

“The hard work and dedication of our small, but very committed team over the past twelve months revealed clear demand for advertisers to invest in our sectors for relevance, brand safety and targeting layered with a genuine thirst from landlords looking for more than a cheque or some heat maps from their Wi-Fi provider,” he said.

“We are creating scaled media and data led micro-environments in the Sports and Leisure, Health and Wellness and On-The-Go Retail, replicating the same tech and approach as ‘smart cities’ or ‘precincts’ with scale, customisation and flexibility.”

“Whilst these elements are operating independently today, we are pioneering the ability to bring these parts together providing intelligence to our property partners, advertisers and importantly making our environment customer focussed and friendly.”

Motio now owns digital place-based networks across Australia in Health, Sports and Leisure, represents Swift Media’s Health & Wellness network, and Engagis’ Caltex Petro Retail network.

We also operate Digital-Out-Of-Home content company, Enormity and have recently announced the development of its data and analytics platform, CLIX.

Additionally on the ASX, we last week closed our share price at $0.073, a 332% Year On Year share price increase (13/11/20 vs 13/11/20 $0.022) – and a 507% Market Capitalisation increase to date.

The business also had a 164% EBITDA increase Year On Year (FY2020 vs FY2019).

Learn more about our networks here, or get in touch with us today to see how we can help boost your business.

Engagis, Caltex Come On Board To Boost Our MotioGo Network

It’s another exciting day for our team here at Motio, as we welcome Caltex’s in-store digital screen network (operated by Engagis) to our MotioGo network.

Engagis have long been one of Australia’s leading customer experience companies, with the Caltex network comprising of over 500 petro-convenience locations across metropolitan and regional Australia. With over 1,000 digital displays in-store and point of purchase ‘pinch points’ making it the most compelling and widely scaled on-the-go convenience offerings in the Australian market.

We’re truly excited about it.

CEO of Engagis, Leon Condon, mentioned his eagerness about the partnership; and how petro-convenience was become an increasingly relevant channel for brands.

“In this challenging time for Australia, these locations are becoming significantly more relevant with convenience shopping a strong focal point for brands,” he said.

“The team at Motio has an impressive track record in media sales, combined with Engagis’s tier 1 digital infrastructure capability is a compelling value proposition.”

Our COO, Michael Johnstone, also welcomed the news – with more announcements to come.

“Localisation, automation and programmatic out-of-home are keys to our success and with the strength of the Engagis network, we will also be announcing our programmatic platform and verification partners in the coming weeks”.

You can learn more about our MotioGo network here, and get in touch with us to learn how your brand can get involved.

This announcement was originally published on B&T