Willoughby Leisure Centre Joins MotioPlay Network, As Indoor Sports Booms Again

As indoor sports centres nationally start to get back to pre-COVID-19 participation levels, we’re extremely excited to welcome Willoughby Leisure Centre to our growing MotioPlay network.

Our MotioPlay network is now over 94% back open for business, and Willoughby Leisure Centre is the latest addition to our growing portfolio.

The venue is one of Sydney’s premier sporting sites, providing a hub for social athletes in the North Shore of Sydney. Operated by Willoughby City Council, the centre is one of suburb’s most valued facilities, providing aquatic facilities and services, health club facilities and sports courts to the community.

The venue officially opened in 1990, and joins our network with a rich history. With a range of upgrades in the future plan, Willoughby Leisure Centre continues to be at the forefront of indoor sporting innovation.

Motio COO, Michael Johnstone, says the new partnership is a major win for all involved.

“Willoughby Leisure Centre is a tremendous addition to our MotioPlay network, this multi-purpose sports centre is a major focal point for active lifestylers and families of the lower North Shore in Sydney,” he said.

“The venue is the heartbeat of the community, featuring a multitude of fitness sports and classes; over two huge indoor courts, a first-class, eight-lane 25-metre swimming pool, spa and sauna – as well as providing comprehensive gym facilities,”

“Additionally, the main indoor courts can operate as two full-size basketball courts, three volleyball courts, two indoor netball courts or eight badminton courts – showing enormous versatility,”

And while Willoughby Leisure Centre has become a hub for social sports in Sydney’s North Shore, their extensive range of classes conveys the centre’s ambition to provide health and fitness options to all ages and lifestyles.

“It’s rare to see a sports centre offer such a vast scope of options for their customers. With the venue offering Cycling, to Boxing, Body Pump to Energy Circuits, Yoga to Zumba – and everything in between,” Johnstone said.

“We are proud of the recent installation in this landmark venue, featuring three high definition screens in key dwell time areas, adding to our ever growing national network – which enables brands to engage and influence where people play for fun.”

Additionally, the centre has undertaken a number of steps to reduce the centre’s environmental footprint.

Recent energy conservation measures installed have resulted in lower operational costs and more importantly a significant reduction in the centre’s carbon dioxide emissions. The centre also generates electricity from natural gas, depicting the venue’s focus on having a strong environmental footprint.

On behalf of all the team here at Motio, a big welcome to Willoughby Leisure Centre to MotioPlay!

Case Study: Bringing Sport Back With Rebel

Throughout 2020, one of the big casualties of COVID-19 has been sport. Between strict social distancing laws and a general fear about the disease, sports of all varieties have struggled.

This wasn’t too different with our MotioPlay network, with over 70% of our venues closing – causing extreme financial and emotional stress for not only our owners, but the thousands of players that frequently play social sports.

The sports played in our locations are all about connecting with friends through a common passion of being active and playing for fun. These centres being closed compounded the social isolation that COVID-19 caused.

So as restrictions slowly start to ease this year, Rebel Sport ran a national campaign letting people that sport was coming back, and in a big way.

In our MotioPlay environments, we reach a huge community of active lifestylers every week. It’s the melting pot of sport, friends and community – a place where people come to be competitive, but more importantly; have fun. It’s really more about the banter and laughs – than ability.

The Rebel  campaign aimed to inspire, with strong visuals of iconic sporting environments – including pools, grasslands and sporting fields. All with the short, yet powerful tagline Sport Is Calling. Simple, yet emotive.

The campaign was Rebel’s first on our MotioPlay network, and Motio COO, Michael Johnstone, said the campaign was smart and effective – as sporting venues started to open up post restrictions relaxing.

“This campaign delivered a timely message in a hyper relevant environment,” he said. “A strong and simple tagline, complimented by multiple background images made it a perfect piece of creative for our Motio Play digital network. The client tailored creative execution based on location of our centres and the sports played to increase relevance a cut through.”

On the back of restrictions easing, we’ve experienced a strong bounce back in our Play venues; as players see their weekly game as a chance to reconnect with friends. So we’re continually proud of delivering campaigns like this for Rebel, which effectively drove timely messaging with relevant environments; and therefore providing true engagement.

MotioPlay is a true integrated digital marketing environment with Digital Displays, High Impact Banners and Online Offerings. The network gives your brand the ability to engage, entertain and influence in a high energy, high paced and fun environment.

You can learn more about our MotioPlay network here, and get in touch with us to learn how your brand can get involved.