There is little doubt that Australians are going to be on the road this summer. With lockdowns promised to disappear, and holiday houses being booked like never before, the great summer road trip is calling.
That means fuelling up! Motio has teamed up with its retail-on-the-go partner, Ampol to provide 1st party transactional data with incredible accuracy. This will enable Motio to guarantee impressions over summer. Based on this granular data source Motio is offering a money back guarantee, a true commitment to brands.
Daily data has shown that audiences have been strong with an average of 3 million transactions each week across the network. Michael Johnstone, COO of Motio said “we have obviously seen some dips throughout the pandemic, specifically in New South Wales and Victoria but the transactional data shows numbers overall are up due to the localisation of travel. This is going to be a big summer, and we want to give brands guarantees with quality data and flexibility that hasn’t been offered by out-of-home media companies previously”.
Motio has one of the largest on-the-go networks with unique in store, high-definition digital displays that impact consumers at point of purchase with 120+ second average in-store dwell time to impact consumers at the right time, place and with purchase and of course travel intent offering packages through its team and programmatically.
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