We’re excited to announce that we’ve today won the national agency and programmatic sales rights to Swift Media’s health and wellbeing screen network.
The three-and-a-half year deal combines our experience in the out-of-home and digital place-based sector with Swift’s 1,400 digital screens at GP centres.
Our CEO, Adam Cadwallader, said the Swift network offers a breadth across the market and provides a high calibre extension to Motio’s value proposition to brands.
“It offers our customer the opportunity to engage with audiences in ultra-long dwell time environments with a combination of relatable content and advertising that informs and entertains,” he said.
“The agreement is well-timed given the emerging recovery in national advertising spend.”
Meanwhile Pippa Leary, CEO of Swift Media said the new partnership was a win for both businesses.
“By combining the networks and leveraging Motio’s proven expertise we look forward to driving accelerated sales growth and improved screen utilisation,”
“Swift will continue to drive local advertising sales, while national advertisers will be able to access Swift’s network through the MotioHealth brand.”
We look forward to working with Swift into the future.
This announcement was originally published on Adnews.