Case Study: Bringing Sport Back With Rebel

Throughout 2020, one of the big casualties of COVID-19 has been sport. Between strict social distancing laws and a general fear about the disease, sports of all varieties have struggled.

This wasn’t too different with our MotioPlay network, with over 70% of our venues closing – causing extreme financial and emotional stress for not only our owners, but the thousands of players that frequently play social sports.

The sports played in our locations are all about connecting with friends through a common passion of being active and playing for fun. These centres being closed compounded the social isolation that COVID-19 caused.

So as restrictions slowly start to ease this year, Rebel Sport ran a national campaign letting people that sport was coming back, and in a big way.

In our MotioPlay environments, we reach a huge community of active lifestylers every week. It’s the melting pot of sport, friends and community – a place where people come to be competitive, but more importantly; have fun. It’s really more about the banter and laughs – than ability.

The Rebel  campaign aimed to inspire, with strong visuals of iconic sporting environments – including pools, grasslands and sporting fields. All with the short, yet powerful tagline Sport Is Calling. Simple, yet emotive.

The campaign was Rebel’s first on our MotioPlay network, and Motio COO, Michael Johnstone, said the campaign was smart and effective – as sporting venues started to open up post restrictions relaxing.

“This campaign delivered a timely message in a hyper relevant environment,” he said. “A strong and simple tagline, complimented by multiple background images made it a perfect piece of creative for our Motio Play digital network. The client tailored creative execution based on location of our centres and the sports played to increase relevance a cut through.”

On the back of restrictions easing, we’ve experienced a strong bounce back in our Play venues; as players see their weekly game as a chance to reconnect with friends. So we’re continually proud of delivering campaigns like this for Rebel, which effectively drove timely messaging with relevant environments; and therefore providing true engagement.

MotioPlay is a true integrated digital marketing environment with Digital Displays, High Impact Banners and Online Offerings. The network gives your brand the ability to engage, entertain and influence in a high energy, high paced and fun environment.

You can learn more about our MotioPlay network here, and get in touch with us to learn how your brand can get involved.

Welcoming Swift Media To MotioHealth

We’re excited to announce that we’ve today won the national agency and programmatic sales rights to Swift Media’s health and wellbeing screen network.

The three-and-a-half year deal combines our experience in the out-of-home and digital place-based sector with Swift’s 1,400 digital screens at GP centres.

Our CEO, Adam Cadwallader, said the Swift network offers a breadth across the market and provides a high calibre extension to Motio’s value proposition to brands.

“It offers our customer the opportunity to engage with audiences in ultra-long dwell time environments with a combination of relatable content and advertising that informs and entertains,” he said.

“The agreement is well-timed given the emerging recovery in national advertising spend.”

Meanwhile Pippa Leary, CEO of Swift Media said the new partnership was a win for both businesses.

“By combining the networks and leveraging Motio’s proven expertise we look forward to driving accelerated sales growth and improved screen utilisation,”

“Swift will continue to drive local advertising sales, while national advertisers will be able to access Swift’s network through the MotioHealth brand.”

We look forward to working with Swift into the future.

You can learn more about our MotioHealth network here, and get in touch with us to learn how your brand can get involved.

This announcement was originally published on Adnews.

Engagis, Caltex Come On Board To Boost Our MotioGo Network

It’s another exciting day for our team here at Motio, as we welcome Caltex’s in-store digital screen network (operated by Engagis) to our MotioGo network.

Engagis have long been one of Australia’s leading customer experience companies, with the Caltex network comprising of over 500 petro-convenience locations across metropolitan and regional Australia. With over 1,000 digital displays in-store and point of purchase ‘pinch points’ making it the most compelling and widely scaled on-the-go convenience offerings in the Australian market.

We’re truly excited about it.

CEO of Engagis, Leon Condon, mentioned his eagerness about the partnership; and how petro-convenience was become an increasingly relevant channel for brands.

“In this challenging time for Australia, these locations are becoming significantly more relevant with convenience shopping a strong focal point for brands,” he said.

“The team at Motio has an impressive track record in media sales, combined with Engagis’s tier 1 digital infrastructure capability is a compelling value proposition.”

Our COO, Michael Johnstone, also welcomed the news – with more announcements to come.

“Localisation, automation and programmatic out-of-home are keys to our success and with the strength of the Engagis network, we will also be announcing our programmatic platform and verification partners in the coming weeks”.

You can learn more about our MotioGo network here, and get in touch with us to learn how your brand can get involved.

This announcement was originally published on B&T