Discover Modibodi’s Success Story as we interview CMO Liana Lorenzato about their Change Room campaign in collaboration with PUMA, and their experience with the Motio Play network and its unique targeting capabilities.
Utilising Motio’s Spawtz Software data, Modibodi activated its campaign when all-female sports teams were playing. The campaign was scheduled at specific game times with creative tailored for differing age groups, and sporting codes, a possibility usually reserved for online campaigns.
Learn more about the outcomes of this strategic partnership and their experience reaching socially vibrant environments.
Watch the Case Study here.
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