Skip to main content
Tag

dooh

Modibodi ventures into grass roots sports with Motio in an industry first.

Modibodi, the pioneering brand in global absorbent apparel, recently launched its groundbreaking Change Room campaign in collaboration with PUMA, which has captivated audiences across Australia. The campaign saw brand engagement come to life through a successful pop-up store in Sydney, that allowed athletes to swap white or light-coloured sports shorts for a free pair of Modibodi x PUMA leakproof Active shorts.

To complement this incredible campaign, the Modibodi team partnered with Digital Placed-Based media company Motio, leveraging their 1st party data and technology to target women playing grass roots sport and promoting the campaign. The campaign ran across Motio’s extensive network of sports centres throughout Australia placing a series of ads only when women are playing, a first for the industry.

Through the Motio Play platform, Modibodi saw a unique opportunity to engage directly to its core audience in a socially vibrant environment with high dwell time, not just while women are playing but pre and post-game as well. The media partnership has sparked a wave of excitement and empowerment among active women participating in team sports.

Liana Lorenzato, CMO, Modibodi

“The opportunity to showcase the collaboration between Modibodi and Puma whilst women are playing sport together made ‘Motio Play’ a no-brainer for us. It’s reassuring to see our campaign running in a highly relevant, data driven environment; it has allowed us to extend our message of being comfy in your own skin, out of the online space and into the real world in the same way we would online, such a difficult thing to do in an out-of-home environment. ”

Adam Cadwallader, CEO, Motio

Marketing to women has never been in the spotlight more than right now. The evolution of language and acceptance is arguably too long in the tooth to even mention. The team have been itching to use our data points to serve advertising in a way that other out-of-home environments are still dreaming of, rivalling some of the retail sector. This was a chance for Motio to use the power of our player data through our competition management software Spawtz to ensure Modibodi was active when women were playing in our environments where most of the audience are playing for fun.”

 

 

Motio launched it’s out-of-home targeting capability with Modibodi that targeted games played by all female teams with multiple creatives at different times, age groups and sporting codes.

 

Modibodi has been an Australian success story and has been operating for over 10 years when it launched its game changing period underwear.

 

 

Get In Touch With Our Team

Adam Cadwallader
CEO
0419 999 867
adam@motio.com.au

Hector Zepeda
Product & Marketing Manager
0456 019 874
hector@motio.com.au

Motio Guarantees Summer Audiences With New Initiative

There is little doubt that Australians are going to be on the road this summer. With lockdowns promised to disappear, and holiday houses being booked like never before, the great summer road trip is calling.

That means fuelling up! Motio has teamed up with its retail-on-the-go partner, Ampol to provide 1st party transactional data with incredible accuracy. This will enable Motio to guarantee impressions over summer. Based on this granular data source Motio is offering a money back guarantee, a true commitment to brands.

Daily data has shown that audiences have been strong with an average of 3 million transactions each week across the network. Michael Johnstone, COO of Motio said “we have obviously seen some dips throughout the pandemic, specifically in New South Wales and Victoria but the transactional data shows numbers overall are up due to the localisation of travel. This is going to be a big summer, and we want to give brands guarantees with quality data and flexibility that hasn’t been offered by out-of-home media companies previously”.

Motio has one of the largest on-the-go networks with unique in store, high-definition digital displays that impact consumers at point of purchase with 120+ second average in-store dwell time to impact consumers at the right time, place and with purchase and of course travel intent offering packages through its team and programmatically.

Want more info on how your brand can reach millions of Aussie travelers this summer? Get in touch below, and one of our team will be in touch.

[gravityform id=”5″ title=”true” description=”true”]

 

Get In Touch With Our Team

Adam Cadwallader
CEO
0419 999 867
adam@motio.com.au

Gordon D’Mello
Marketing Manager
0433 179 068
gordon@motio.com.au