Motio Wins 4-Year Exclusive Contract With Australia’s Largest Medical Centre Network

Motio (ASX:MXO) has continued to drive its product leadership position in the Health & Wellbeing sector winning the exclusive media and content rights to Australia’s largest medical centre network, IPN Pty Ltd which operates in 150+ Health & Wellbeing environments across Australia.

Motio says IPN’s size, coverage and commitment to patient engagement has made it the perfect partner as it continues to develop its Audience Experience platform which encompasses engaging, location-based content, centralised communication for the practices and a high quality, trusted environment for brands to advertise at the right time, place and with relevant intent.

Adam Cadwallader CEO of Motio said “we have been working with IPN to integrate with its customer experience model and are now ready to roll out across its extensive group of centres. As well as the provision of Health and Information based content, IPN will have direct access to its part of the Motio network to communicate key messaging across the entire group or even down to a single location. The Motio Platform allows IPN to communicate up to the minute health information right through to the marketing of allied services available across the IPN network.”

Michael Johnstone, COO of Motio said “this is a very exciting addition to our Digital Place-Based network. Being chosen by the IPN team to deliver a key part of their in-practice experience is very humbling. The increasing need and benefit of Digital Place-Based Based media and communication within this sector has seen an upward trend in demand for content, information and communication.”

The agreement sees Motio continue to evolve its Digital Place-Based and Audience Experience strategy across the Health & Wellbeing sector with IPN further adding to its scale and audience reach. Motio will begin rolling out across IPN Medical Centre locations across Australia with the first deployment and other emerging platforms planned for December.

Motio acquired Medical Media in April this year from Swift Media (ASX:SW1) and last year acquired oOh!’s Health & Wellbeing network and will be adding the IPN network to its Ultra, Large & Community scale Health & Wellbeing locations Australia wide.

Media Contact

Adam Cadwallader
Managing Director, Motio Limited
0419 999 867
adam@motio.com.au

Engagis, Caltex Come On Board To Boost Our MotioGo Network

It’s another exciting day for our team here at Motio, as we welcome Caltex’s in-store digital screen network (operated by Engagis) to our MotioGo network.

Engagis have long been one of Australia’s leading customer experience companies, with the Caltex network comprising of over 500 petro-convenience locations across metropolitan and regional Australia. With over 1,000 digital displays in-store and point of purchase ‘pinch points’ making it the most compelling and widely scaled on-the-go convenience offerings in the Australian market.

We’re truly excited about it.

CEO of Engagis, Leon Condon, mentioned his eagerness about the partnership; and how petro-convenience was become an increasingly relevant channel for brands.

“In this challenging time for Australia, these locations are becoming significantly more relevant with convenience shopping a strong focal point for brands,” he said.

“The team at Motio has an impressive track record in media sales, combined with Engagis’s tier 1 digital infrastructure capability is a compelling value proposition.”

Our COO, Michael Johnstone, also welcomed the news – with more announcements to come.

“Localisation, automation and programmatic out-of-home are keys to our success and with the strength of the Engagis network, we will also be announcing our programmatic platform and verification partners in the coming weeks”.

You can learn more about our MotioGo network here, and get in touch with us to learn how your brand can get involved.

This announcement was originally published on B&T