Motio Acquires Sports Software Platform Spawtz, Ready To Take On The High-Growth Indoor Sporting Sector

Indoor Cricket, Basketball, Netball and of course Futsal are some of the fastest-growing sports worldwide with Australia amongst the highest take up of indoor sports globally. The sporting centres, leagues and associations have followed suit by upping their own game in terms of organisation and professional administration – with Liquid Thinking’s Spawtz Software platform contributing significantly to this improved operator and player experience.

Early this morning, Motio signed a deal to acquire 100% of Liquid Thinking Limited, owner of the Spawtz, which is operated in Australia by Motio under license. While based in the United Kingdom, Liquid Thinking additionally operate in South Africa and New Zealand and are eyeing expansion in other markets.

The Liquid Thinking team has developed a robust software, data infrastructure system used by nearly 1,000 sporting venues, interacting with over 750,000 active players across these markets. As a result, Liquid Thinking are a rich data source. This plays a critical role for Motio’s wider media business providing comprehensive insights and live data sets into ‘active lifestylers’ across Australia, and now in other markets as well. This data informs Motio’s Audience Experience platform, online and out-of-home programmatic and offers valuable direction for brands looking to engage with an ever-growing active sporting audience across Australia.

The Spawtz Software platform delivers a market-leading, end-to-end player registration, competition management and payment features – with the software developed around 10 years ago by players, for players. A sophisticated platform that is also integrated into Motio’s Digital Media Displays in centres Australia-wide, Spawtz has delivered a connected experience from ‘couch to court’. Allowing players to see game information on displays, while also allowing brands to interact, as well as providing centres the ability to directly communicate with players – creating an uncomplicated and seamless experience for players on and off court.

The Spawtz arsenal includes features like individual player and full team registration, comprehensive league management, live scoreboards, and online payments, it has revolutionised a sector of the indoor, grass roots and amateur sports industries across international locations.

The indoor sports, leagues and associations (all customers of Spawtz) have also seen an evolution of ownership including a shift towards professional management, improved operations, and enhanced customer experience as a result. The Shared Payments (splitting fees between participating players) and Automated Weekly Payments (full season payments automatically paid weekly) have been of significant popularity, with venues and associations able to easily streamline transactions with ease – fostering a more positive experience for players, and venue owners.

The acquisition serves as a powerful and significant marker for Motio, as they evolve their indoor sporting Audience Experience offering – providing centre and association operators with a considerable suite of products and features at their fingertips. It will provide Motio with continuing opportunity to broaden operations in Australia, as well as deepen its footprint across international markets.

Michael Johnstone, Chief Operating Officer at Motio:

“This acquisition, some might say, was inevitable given the long-term commercial relationship Motio has with Liquid Thinking and the obvious benefit that the acquisition provides in terms of margin flow through. Developing our relationship with them [Liquid Thinking] to a management and leadership role with our existing collaborative strength under one roof, albeit it from the UK, provides a fresh new set of opportunities. We are excited about the growth possibilities that this acquisition presents in Australia and international markets”.

The acquisition will also provide Motio the opportunity to expand its payments offering and provide valuable Business Development leadership to grow the business. Motio will apply its successful sales and professional management across the Liquid Thinking products, allowing the Liquid Thinking team to focus on Product Development and Growth.

Media & Investor Relations for the Liquid Thinking Acquisition

Michael Johnstone  
Chief Operating Officer
Motio Limited
michael@motio.com.au

Outdoor companies unite with a million dollar campaign to save lives.

Across Australia some twenty young children per week, that’s over one thousand children per year – are going to Emergency departments around Australia after ingesting or inserting the batteries into their eyes, nose or throat and more deaths are inevitable unless change is made.

To help do that, Outdoor Advertising Companies including  JCDecaux, QMS, oOh!, Convenience Advertising, Shopper, VMO, Civic Outdoor and Motio are playing a role in changing that and creating much greater awareness around the dangers they pose. They are committing over a million dollars of outdoor media throughout January 2022 through the Bella’s Footprints Foundation.

The number one issue surrounding button batteries is the lack of public awareness of the lethal danger that these products pose – Some of Australia’s outdoor CEO’s saw the ABC Australian Story aired in February 2021 and wanted to play a role in changing that. These companies are setting out to create much greater awareness around the dangers they pose and were passionate about how well outdoor is well positioned to do this throughout Australia’s summer.

This is a demonstration of our commitment to raising public awareness of this critical issue and to help drive the impact even further with Motio also providing Bella’s Footprints one year of access to its content and creative agency, Enormity, to help produce content throughout the campaign on a pro-bono basis.

To date there have been three recorded fatalities of children from swallowing button batteries – including the 2015 death of 14-month-old Isabella (Bella) Rees, daughter of Bella’s Footprints Foundation founder Allison Rees who bravely told her story on the ABC program and has worked tirelessly to raise awareness in her daughter’s name.

Allison Rees, Founder of Bella’s Footprints Foundation:

“We are delighted and frankly, overwhelmed by the support of these amazing media companies to help increase public awareness around the critical dangers posed by button batteries, this is a campaign that really can save lives.”

“There are so many more people out there that are still unaware of the danger that these products can cause so it’s vital that we raise awareness as much as we can, so joining forces with these companies is a really great way of doing that.”

“Raising awareness of the issue will then help us reach our broader goals of making button batteries safer by mandating safer packaging and in-store display requirements as well as point-of-sale warnings about their dangers.

“Unless we create greater public awareness and improve safety around button batteries then another child fatality involving button batteries is simply a matter of time.”

Adam Cadwallader, CEO of Motio and coordinator of the campaign:

“We strongly believe that button batteries are a big problem that can be solved through heightening awareness. It’s a killer of kids. There’s a great deal of tragic causes we all provide that the advertising industry can’t solve, but possibly we could help prevent any further deaths from the ingestion of button batteries as an industry.”

However, despite this widespread media coverage the issue remains very much a ‘sleeper’ issue with many parents simply unaware of the critical dangers that they represent to young children if ingested either orally or nasally.

Cadwallader added “Our industry cannot solve this problem by itself, but we can play our part in making a difference and have a fantastic opportunity to play a part in better informing thousands of people about the dangers of button batteries and creating awareness.

Motio Revolutionizes The Medical Practice Waiting Room Experience

Digital Place-Based & Audience Experience media company Motio has announced that more than three million Australian patients can now visit a medical centre offering its fully digitized waiting room experience – taking some of the pain out of the 80 million long, tedious hours Aussies spent in their doctor’s waiting room in 2021 – with an average wait time of 30 minutes.

Led by a comprehensive focus on practice communication, messaging and compelling content, Motio’s new digitised audience experience platform is already available to medical centres nationwide, offering high-quality information, communication and entertainment to 3.2 million patients each month.

The platform has already become a critical resource for medical centres, as it crucially solves three pressing problems for medical centres:

Provides an instant communication channel with patients, removing the need for posters, leaflets and brochures scattered around the centre

Better informs patients by delivering precise practice messaging like wait times, practicing doctors and appointment booking

Elevates the waiting room experience by offering high-quality, beautiful content including live AAP news, game-based trivia and content that digitises tired, traditional waiting room entertainment sources like newspapers and magazines

Motio’s Health network also creates a new earning channel for medical centres, with the business entering revenue share deals with practices – for any advertising that is delivered on the platform.

Targeting The Right Audience

Motio’s access to the highest quality first party, anonymised data sets, sourced directly from practices and supported by Federal Government data, has enabled advertisers to buy through major Digital Out of Home programmatic channels and Motio is connected to agency demand side platforms through Vistar, Hivestack and also Broadsign Reach.

Our anonymised data provides detailed demographic information as well as postcode origin. This data, when aligned with third party sources, gives us critical insights on audience.

Although there are some 158 million GP visits per year, our data tells us that most of that audience are seniors, young mothers with children as well as women with pre-natal and post-natal appointments.

Adam Cadwallader, Motio CEO, said:

“Medical centres and frontline workers have played a crucial role in keeping our communities safe during COVID, and now in the COVID-era, by delivering millions of vaccinations to Australians in an incredibly short time frame,”

“That’s why we’re extremely excited about our patient experience platform, and the role it plays in digitising medical practices that are fast becoming more complex, dynamic environments,”

“With many ultra-sized medical centres already signed up to the platform, which are around five times larger than a standard medical centre, it means we are reaching one in every four people visiting their GP – and we have their attention for a considerable amount of time.”

With millions of Australians set to receive their COVID booster vaccinations in the year ahead, the medical centre is set play a strategic role in making sure Australians are as well informed as possible about COVID and other health issues.

ENDS

Media Contact

Adam Cadwallader
adam@motio.com.au
Managing Director
Motio Limited

Motio Appoints New CFO: Michelle Malley

Motio is delighted to announce the appointment of Michelle Malley as the company’s new Chief Financial Officer.

With over 20 years of Australian and International experience, Ms Malley is a highly regarded professional with an impressive track record in financial management and leadership across a range of companies.

Ms Malley previously worked as Head of Commercial Management & Pricing for Norton Rose, was the Head of Finance for Jemalong Property Group and was the Financial Controller of Hogan Lovells in London  – as well as spending significant time with Deloitte and KPMG.

CEO of Motio, Adam Cadwallader said Ms Malley had the ideal aptitude to lead our Finance team as the company continues to grow.

“I’m extremely pleased to welcome Michelle to the team. She has already made an impact on the business initially focussing on systems, processes and analysis in our quest for growth over the coming years. Michelle has had a breadth of experience which has added significant capability to the business,”

Ms Malley holds a Bachelor of Business (Accounting) from Griffith University and is a Chartered Accountant.

Motio Wins 4-Year Exclusive Contract With Australia’s Largest Medical Centre Network

Motio (ASX:MXO) has continued to drive its product leadership position in the Health & Wellbeing sector winning the exclusive media and content rights to Australia’s largest medical centre network, IPN Pty Ltd which operates in 150+ Health & Wellbeing environments across Australia.

Motio says IPN’s size, coverage and commitment to patient engagement has made it the perfect partner as it continues to develop its Audience Experience platform which encompasses engaging, location-based content, centralised communication for the practices and a high quality, trusted environment for brands to advertise at the right time, place and with relevant intent.

Adam Cadwallader CEO of Motio said “we have been working with IPN to integrate with its customer experience model and are now ready to roll out across its extensive group of centres. As well as the provision of Health and Information based content, IPN will have direct access to its part of the Motio network to communicate key messaging across the entire group or even down to a single location. The Motio Platform allows IPN to communicate up to the minute health information right through to the marketing of allied services available across the IPN network.”

Michael Johnstone, COO of Motio said “this is a very exciting addition to our Digital Place-Based network. Being chosen by the IPN team to deliver a key part of their in-practice experience is very humbling. The increasing need and benefit of Digital Place-Based Based media and communication within this sector has seen an upward trend in demand for content, information and communication.”

The agreement sees Motio continue to evolve its Digital Place-Based and Audience Experience strategy across the Health & Wellbeing sector with IPN further adding to its scale and audience reach. Motio will begin rolling out across IPN Medical Centre locations across Australia with the first deployment and other emerging platforms planned for December.

Motio acquired Medical Media in April this year from Swift Media (ASX:SW1) and last year acquired oOh!’s Health & Wellbeing network and will be adding the IPN network to its Ultra, Large & Community scale Health & Wellbeing locations Australia wide.

Media Contact

Adam Cadwallader
Managing Director, Motio Limited
0419 999 867
adam@motio.com.au

Motio Guarantees Summer Audiences With New Initiative

There is little doubt that Australians are going to be on the road this summer. With lockdowns promised to disappear, and holiday houses being booked like never before, the great summer road trip is calling.

That means fuelling up! Motio has teamed up with its retail-on-the-go partner, Ampol to provide 1st party transactional data with incredible accuracy. This will enable Motio to guarantee impressions over summer. Based on this granular data source Motio is offering a money back guarantee, a true commitment to brands.

Daily data has shown that audiences have been strong with an average of 3 million transactions each week across the network. Michael Johnstone, COO of Motio said “we have obviously seen some dips throughout the pandemic, specifically in New South Wales and Victoria but the transactional data shows numbers overall are up due to the localisation of travel. This is going to be a big summer, and we want to give brands guarantees with quality data and flexibility that hasn’t been offered by out-of-home media companies previously”.

Motio has one of the largest on-the-go networks with unique in store, high-definition digital displays that impact consumers at point of purchase with 120+ second average in-store dwell time to impact consumers at the right time, place and with purchase and of course travel intent offering packages through its team and programmatically.

Want more info on how your brand can reach millions of Aussie travelers this summer? Get in touch below, and one of our team will be in touch.

 

Get In Touch With Our Team

Adam Cadwallader
CEO
0419 999 867
adam@motio.com.au

Gordon D’Mello
Marketing Manager
0433 179 068
gordon@motio.com.au

Motio Transforms Its Business And Delivers On Its Promise To Shareholders

Today, Motio Limited (ASX:MXO) posted an EBITDA result of 1.491M and have delivered on the promise to shareholders replacing the revenue of its Cross Track business by the end of its contracted period with Queensland Rail and Metro Trains Melbourne.

Just over a year ago, Motio Limited, then known as XTD, launched it’s own Digital-Place-Based media business acquiring Adline media and oOh!’s Healthcare network. Nine months later, they acquired Swift’s Health & Wellbeing network, Medical Channel Pty Ltd emerging as a frontrunner in the Healthcare sector.

CEO, Adam Cadwallader said “we have transformed the business despite the current market conditions. The team is genuinely excited about our purpose, growth and breaking new ground as we fuse together media with real, credible, and sustainable utility to benefit the Motio audiences and commercial partners. Brands want to ensure they make sense to the people that are engaging with Motio’s displays and we have spent considerable time developing quality 1st party data that underpins this with precision.”

Motio operates digital display networks and software solutions across Indoor Sports and Leisure, major Health & Wellbeing locations also has the exclusive rights to the Ampol-On-The-Go-Retail digital display networks. Motio has taken an innovative approach to its commercial property partnerships as well as providing greater flexibility to advertisers than legacy players in out-of-home. COO of Motio, Michael Johnstone said “as well as traditional agency sales we have connected to all of the major programmatic out-of-home players and established a very successful local sales approach, it’s working very well”.

As well as media, Motio has spent the past 12 months working on the customer experience aspect of its networks and now provides technology to solve solutions that have been handled by notice boards and posters on walls. Cadwallader added “sometimes this is as simple as reminding people to wach their hands or integrating elegant solutions such as advising how long people will be waiting to see their doctor. The operators of these locations want to be able to do this seamlessly and Motio is making this possible. Customers want engaging communication that is relevant to their location, culture and language. We know people are looking to our displays for information and entertainment beyond their device”

Motio’s EBITDA plus extraordinary items (share based payments and project evaluation fees) is $1.806M and the cash and cash equivalents as at 30 June, 2021 totalled $4,500,946 (2020: 1,644,942). Its Net asset position as at 30 June 2021 was $8,406,641 (2020: $3,264,743).

Contact Information

Adam Cadwallader
0419 999 867
adam@motio.com.au

Motio Connects Another 1,000 Displays & Millions More Eyeballs To Its Programmatic Network

Emerging Digital-Place-based and Location Intelligence company, Motio has today announced its continued expansion of programmatic across its networks, adding its Retail-On-The-Go network, Motio Go, to its existing Health and Play environments.

Motio Go is a highly scaled, in-store retail network in over 500 Ampol locations across Australia with 10 million customer contacts per month, reaching consumers committed to purchase.

Motio has announced Vistar as its launch partner utilising its leading end-to-end programmatic ecosystem for Digital-Out-Of-Home. Vistar’s demand & supply-side platforms empower buyers and sellers to easily transact on high value inventory while applying intelligent data insights that improve and enhance media performance.

Michael Johnstone, COO at Motio, commented:

“This brand-new inventory stream is powered by Vistar, who have worked incredibly hard to make this a successful launch. The quality of Vistar’s technology, energy and industry expertise has enabled Motio to accelerate its position in this market. Coupled with Motio’s commitment to 1st party data, it gives brands the confidence to deliver for is customers who purchase more than just fuel”.

Ben Baker, Managing Director, APAC at Vistar Media, commented:

“Our aim is to grow the entire out-of-home ecosystem, by enabling advertisers to seamlessly tap into the wide variety of unique, impactful media experiences with the same data-driven strategies that drive programmatic success in other channels. Inventory like the Motio Go network that can influence consumers right at the point-of-purchase is highly valuable to buyers and we’re pleased to partner with Motio to further expand our scale.”

Andrew Gilbert, Head of Platform Sales for Australia & New Zealand at Verizon Media, commented:

“The programmatic, digital out-of-home and place-based sector is alive. We’re very excited about the launch of the new Motio Go network, giving our brands and agencies access to a large-scale network of super fuellers.”

Motio won the media sales rights to the Ampol network in June last year which is operated by Engagis.

Following the programmatic deployment of Motio Health and Motio Play earlier in the year, the company continues to grow in the Digital-Place-Based sector as it approaches its first year of operation in media sales.

For Media Inquiries:

Adam Cadwallader
0419 999 867
adam@motio.com.au

Gordon D’Mello
0433 179 068
gordon@motio.com.au

Motio Acquires Swift’s Medical Channel, With Its Network Set To Increase By 5x

Motio has grown again! Announcing this morning it has acquired Swift Media’s Health & Wellbeing company, Medical Channel Pty Ltd. The move is set to transform the Motio Health network, increasing its existing footprint by over five times, significantly expanding its network and driving an injection of quality in this important Digital Place-Based sector.

The acquisition is pivotal in Motio’s strategy to lead the Digital Place-Based & Location Intelligence media sector, specialising in the health & wellbeing category, leveraging scale, incumbency, and a focus on technological development.

The move also provides significant commercial scale for Motio’s Health network, with Medical Channel enabling a further extension to Motio’s programmatic focus – that is already operating across its Play and Health networks.

The past year has been an unlikely and impressive period of growth for the business, with Motio expanding into a strong competitive position in the Digital Place-Based market since acquiring Adline Media and oOh! Media’s ‘mega medical centre’ display network in January and April last year (respectively).

Motio’s growing Digital Place-Based media business is driven by a committed focus to media sales, content, utility-based enhancements, audience measurement and first party data.

July will see the Swift Health & Wellbeing business (Medical Channel Pty Ltd) re-launched as Motio Health in combination with Motio’s existing ‘mega medical centre’ display network. This will incorporate a comprehensive refresh across the newly acquired business, upgrading key sites with the latest hardware and software components to improve and augment the value proposition for commercial partners and advertisers. Motio will also undertake an evolution of Medical Channel’s content program through its content and creative company, Enormity.

Adam Cadwallader, Motio CEO, commented:

“Our focus on leadership in the Digital Place Based Media & Customer Location Intelligence sector will be significantly accelerated with the acquisition of Medical Channel – health & wellbeing is a strong sector for Motio to build and lead,”

“This deal will provide further reach, scale and impact for our Motio Media business, as we continue to enhance our ownership position in the Digital Place Based sector.”

Michael Johnstone, Motio COO, commented:

“The addition of Medical Channel to our already significant portfolio will drive stronger, brand-safe, content enhanced environments underpinned by technology and data.”

Pippa Leary, Swift Media Limited CEO, commented:

“This deal is a natural extension of our existing sales representation partnership with Motio. Motio has recognised our vision and the hard work that the Swift team has already invested. The company has both the capability and experience to see the business through to the next stage of success,”

“Swift is delighted to be able to maintain an indirect presence in this growth market, retaining a significant equity stake in Motio and looks forward to the business increasing value for Swift’s shareholders.”

The re-launch of the Motio Health network will perfectly complement Motio Play (indoor and online sporting environments) and Motio Go (retail-petro-convenience), while the wider business will continue to explore growth opportunities in the Digital Place-Based market.

Additionally, the company’s internal sales brand, Motio Media, was launched on 1 July 2020 – and representation partnerships were agreed with Ampol Digital Screen Network, as well as Swift Health & Wellbeing last year.

For more information, head to our Results & Reports page and see our Investor Presentation for March 2021.

For Media Inquiries:

Adam Cadwallader
0419 999 867
adam@motio.com.au

Gordon D’Mello
0433 179 068
gordon@enormity.com.au

Motio Announces Half Year Results, On Track To Deliver Growth Mission By Mid-2021

Despite all the challenges of COVID in the past six months, Motio has announced a very positive start to the 20-21 financial year.

In an official release to the ASX, CEO Adam Cadwallader, announced that the company had hit an underlying EBITDA of $301,177 whilst establishing the foundations to transition and scale the business in a challenging trading period.

“(It’s a) testament to a tremendous team effort – I am quietly optimistic about the outlook for our business in the second half – we are in a strong cash position, debt free and continue to be encouraged around future possibilities,” he said.

During the half, Motio undertook a successful capital raise, which ultimately strengthened our financial position and enabled investment in our business. We are now configured for growth, and we’re ready to pursue the opportunities that are emerging as the market regains confidence.

In addition, our audiences across Motio Health, Play and Go channels are continuing to strengthen as Australia builds confidence again in the advertising and media sector.

This has enabled Motio Media to continue to grow with the investment in the team well founded. Both Local and National sales are continuing to swell and programmatic revenues continue to show promise. The Software and Payments business offers an exciting addition to our future in the Motio Play business, and whilst early, customer feedback has been positive.

We are also working with our partners to ensure our transition away from the Rail sector is successful and seamless. We’re confident and on track as a business to deliver on our growth mission and diversify the business by mid-2021.

Cadwallader also noted crucial shareholder support during the half, for helping the business build on growth.

“I really want to thank our shareholders for continuing to help Motio grow,” he said.

“I am very pleased with the shareholder value that has been realised over the past 6 months,”

Our positive performance this half would not have been possible without the strong support of our Rail partners and suppliers, our team members and the Government stimulus that allowed Motio to pursue its goals and continue to deliver on its mission. We thank all involved for your ongoing support, and hope to share more positive news in a few months time.

For Media & Investor relations:

Adam Cadwallader
Chief Executive Officer
Motio Limited
adam@motio.com.au